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Sarah Austin. News, comments and interviews around micro fame online. Pop17 is a two-to-three minute daily exploration to track, analyze and understand the new cultural phenomenon of online micro-celebrity. Who are these new influentials? What are their stories? How have they leveraged their online successes? These are the kinds of questions we will explore everyday at Pop17. Grab an RSS feed! Or you can find me on Twitter and YouTube.

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May 20, 2008 I found a new website today that I’ll be checking out more often. It’s called College Mogul. Here is a recent post writen by Chikodi Chima. Ricky Van Veen shares the wisdom of the Technological Age for aspiring Web entrepreneurs. Twenty nine years after they formed a musical group, the Beastie Boys still call themselves “boys,” though they have certainly toned down the animal-like behavior. A mere nine years after CollegeHumor went online, the “boys” are starting to resemble young adults. In 2006, the parent company of CollegeHumor, Connected Ventures, which also owns of Busted Tees and Vimeo, was acquired by Barry Diller’s Interactive Corporation. Today CollegeHumor shares an office with the likes of Match.com and Evite in IAC’s new headquarters designed by superstar architect Frank Gehry located on Manhattan’s West side. Being part of a large conglomerate hasn’t stopped CollegeHumor from doing what they do best; wasting the time of millions of American men and women every month. At last count, the site had over nine million unique visitors each month. As a brand Collegehumor is as strong as ever, though they have a few more resources at their disposal now: “As part of a public company, there’s a lot of accountability and reporting that needs to get done. When you’re a private independent company, you’re a bit more agile.” Not only has CollegHumor found a winning formula for time wasting in user-generated content, they have also found a way to make money from the pranks, skits and wet t-shirt contests.

May 20, 2008

I found a new website today that I’ll be checking out more often. It’s called College Mogul. Here is a recent post writen by Chikodi Chima. Ricky Van Veen shares the wisdom of the Technological Age for aspiring Web entrepreneurs.

Twenty nine years after they formed a musical group, the Beastie Boys still call themselves “boys,” though they have certainly toned down the animal-like behavior. A mere nine years after CollegeHumor went online, the “boys” are starting to resemble young adults. In 2006, the parent company of CollegeHumor, Connected Ventures, which also owns of Busted Tees and Vimeo, was acquired by Barry Diller’s Interactive Corporation. Today CollegeHumor shares an office with the likes of Match.com and Evite in IAC’s new headquarters designed by superstar architect Frank Gehry located on Manhattan’s West side.

Being part of a large conglomerate hasn’t stopped CollegeHumor from doing what they do best; wasting the time of millions of American men and women every month. At last count, the site had over nine million unique visitors each month. As a brand Collegehumor is as strong as ever, though they have a few more resources at their disposal now: “As part of a public company, there’s a lot of accountability and reporting that needs to get done. When you’re a private independent company, you’re a bit more agile.”

Not only has CollegHumor found a winning formula for time wasting in user-generated content, they have also found a way to make money from the pranks, skits and wet t-shirt contests.