Pop17 RSS

Sarah Austin. News, comments and interviews around micro fame online. Pop17 is a two-to-three minute daily exploration to track, analyze and understand the new cultural phenomenon of online micro-celebrity. Who are these new influentials? What are their stories? How have they leveraged their online successes? These are the kinds of questions we will explore everyday at Pop17. Grab an RSS feed! Or you can find me on Twitter and YouTube.

Archive

Jun
25th
Wed
permalink

June 25, 2008 Intel Insider

Intel, the microprocessor company that started as a memory company, has brought together a select number of bloggers and video bloggers from web 2.0 communities to be Intel Insiders. So, what’s an Intel insider? It’s someone working closely with Intel to get the scoops on products and new developments there as well as contributing brand association with Intel.

From left: Frank Gruber, Chris Heuer, Brian Solis, Sarah Austin (me), Christian Perry, Justine Ezarik, Ken E Kaplan, Adriana Gascoingne, JD Lasica

(Image via http://bub.blicio.us)

Frank Gruber and I were interviewed by Michael Arrington at the TechCrunch HQ about the Intel Insiders. Watch the video on Qik.

Intel is a key player in shaping Silicon Valley. They launched PC.com in February of this year and are now expanding efforts with mobile products, video, the Intel Insiders, search and word of mouth marketing. Intel is approaching their 40th anniversary with some exciting new announcements next month.