Pop17 - Teen rapper Soulja Boy has a head for business

Sarah Austin. News, comments and interviews around micro fame online. Pop17 is a two-to-three minute daily exploration to track, analyze and understand the new cultural phenomenon of online micro-celebrity. Who are these new influentials? What are their stories? How have they leveraged their online successes? These are the kinds of questions we will explore everyday at Pop17. Grab an RSS feed! Or you can find me on Twitter and YouTube.

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Teen rapper Soulja Boy has a head for business “I was one of the first artists to have a YouTube account, if not the first. I joined two months after the site launched,” Soulja Boy says. “I faked it until I made it. I acted like I was a celebrity. I was signing autographs, taking pictures, but I had no record deal. I was living the life of a star, but I was just a regular kid then.”